SOCIAL MEDIA

The United States Postal Service

Working for Weber Shandwick, I was able to collaborate and design impactful content for a wide array of clients. USPS was my primary client, and through working with them I helped concept and design B2B and B2C social media content. In a time of change in the social media world with applications like TikTok popularizing video content, I experimented with and tracked the engagement of various types of content from video, reels, and imagery. I presented work both to the internal team and the client, learning the importance of vocalizing the why behind my designs. The fast-paced environment was both challenging and perfect, as I loved the constant collaboration and workflow.

INSTAGRAM: @uspostalservice, 153K followers

Featured posts:

Templates

USPS was in need of a simple but recognizable template. This would allow USPS to have a more consistent feed when making announcement posts. I worked to create this template using USPS branding elements for a simple design that is easily adaptable.

Engagement: 1,453 likes, 53 comments

Shark Week

I designed an illustration that both celebrates Shark Week and promotes the Marine Sanctuary stamp series. I illustrated the shark biting into the scalloped edge of the stamp, creating the famous pattern.

Engagement: 1,787 likes, 28 comments

Women Cryptologists

Never having used After Effects before, I tackled the challenge of creating a promotional video for the Women Cryptologists stamps. This stamp begins encrypted, and the letters unlock to reveal the message.

Engagement: 1,730 likes, 22 comments, 7,873 views